I received cultural theorist Matt Klein’s excellent new zine on audience capture the other day... Audience capture is the proposed phenomenon where an online creator gets shaped by chasing their audience's approval, and their personality contorts in ways that pull them out of their integrity. The canonical example of audience capture comes from
To be social is to capture and be captured, release and be released.
Colin and Samir, the guys that run the YouTube channel where they interview creators like Mr Beast, need to read this.
This is an awesome 😎 post. Thank you!
I think some of these "influencers" would do well to familiarize themselves with this emerging art. Thanks for reading, Michael. :)
NPC streaming on TikTok provides a stark example to some of your topics here.
Moral panic take:
https://www.dailydot.com/unclick/tiktok-live-npc-pinkydoll-corn-kernels/
Looks like @Ribbonfarm could use some of your keys here: https://open.substack.com/pub/ribbonfarmstudio/p/grimdark-hopepunk-with-a-chance-of?r=8bii5
Yeah, I just saw this after finishing this post. Was debating on putting it in as an example.
Audience.
Both an Old skeleton key
And now Freshly minted and minting
Grooves and notches
Old and newly technologized:
CaptureAgencyPrismBrand
RelatingOutAndComingAt
ImaginedAndHappening
ThatVeryOldOTHER
CommunalCreatingCreature.
Audience, as Key!
With living notches!
Opening up so
So many
Windows!
So new air breathes.
I confess: I am captured by your texts. I am for sure part of your real audience. You always plant a seed in my brain. I enjoy its effect. Thanks.
🥰